Apparently it is.
"Still, one of the biggest employers in town -- the Martinelli beverage company, famous for its sparkling apple cider -- said it would rather move a planned expansion elsewhere than use fluoridated water in a new line of juices."
"We believe fluoride is bad for your body so, morally and ethically, we simply cannot put that water in our products," said John Martinelli, president of S. Martinelli & Co., his family's business for 142 years. "If half the people in this town don't want to be mass-medicated, then we shouldn't be."
The full article here on the link,
http://articles.latimes.com/2010/feb/15/local/la-me-fluoride15-2010feb15
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